Finding a home starts with the person.

HomeFindsYou learns what buyers need and recommends suitable new-build homes.

The service is live in Estonia. We have mapped 98% of Estonia's new-build market and also validated buyer interest in Phoenix, Arizona.
We are raising EUR 400,000 to grow the service in Estonia and launch US pilots.

What HomeFindsYou does

Buying a home does not start with a listing.
It starts with the person.
The buyer answers carefully designed questions about their needs, lifestyle, and plans.
HomeFindsYou turns the answers into a structured buyer profile.
We compare the buyer's needs with the actual characteristics of the home, building, and surroundings.
The buyer receives personalized home recommendations with clear explanations.
The homebuilder sees which buyers match their homes and what they are actually looking for.
We are creating a new category: Buyer Intelligence. It gives homebuilders continuous and structured knowledge of buyer needs, purchase plans, and fit with their homes.

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Current stage

  • HomeFindsYou works in Estonia
  • The first buyers are using the service
  • 98% of Estonia's new-build market has been mapped
  • We have validated buyer interest in Phoenix
  • Nearly 200 Phoenix new-build projects have been mapped
  • The first homebuilder pilots are being prepared

What changes

  • Homebuilders usually become aware of a buyer only when the buyer submits an inquiry.
  • By then, much of the buyer's preferences and choices have already taken shape.
  • HomeFindsYou helps make buyer needs visible earlier.
  • This lets the sales team focus on buyers whose needs genuinely fit specific homes.
  • Better information. Better sales decisions.

Why this works

  • The buyer completes a 7–10 minute profile.
  • In addition to price and location, they describe their needs, lifestyle, and priorities.
  • That gives significantly more insight into the buyer than an anonymous listing view or a standard sales inquiry.
  • AI helps turn the buyer's needs and the characteristics of the home, building, and surroundings into structured knowledge that we use to assess fit and explain why a specific home suits them. We also analyze images, floor plans, and other information that listings do not provide in structured form.
  • Every new profile and feedback improves the next recommendations.
  • The more the system learns about buyers and homes, the better the matching becomes.

What we don’t do

  • We are not building another real-estate portal.
  • We are not simply collecting more listings.
  • We do not sell homebuilders unqualified leads.
  • We do not replace the homebuilder's sales team.
  • The buyer stays anonymous until they give permission to be contacted.
  • We help the buyer find the right home and the homebuilder find the right buyer.

Business model

  • Free for buyers
  • Homebuilders pay a monthly fee for each active project phase
  • The target level is approximately $2,000 per month per project stage
  • A typical stage includes 25–50 homes
  • The homebuilder gets matched buyers and a live view of what the market is looking for.
  • Revenue is based on recurring subscriptions.

Why the US market

  • Roughly one million new homes are completed in the US each year
  • Annual new-home sales volume exceeds $400 billion.
  • Projects often include dozens or hundreds of homes
  • Sales velocity, pricing, and the number of unsold homes directly affect project returns.
  • Phoenix is our first planned US market
  • We have already validated buyer interest there
  • Estonia lets us prove the model. The US enables us to scale it.

Use of funds

  • Launch paid homebuilder pilots in Estonia
  • Prove the impact on sales and project-level returns
  • Further develop the product and data infrastructure
  • Grow the number of active buyers
  • Prepare and launch the Phoenix pilot
  • Create the foundation for the next funding round

Why we are doing this

We have built digital products for homebuyers and worked in real-estate development.

We have seen how late buyers' real needs become visible to homebuilders.

At the same time, people still have to work through a large number of listings to make one of the biggest decisions of their lives.

We believe that in the future, the winner will not be the one with the most listings. The winner will be the one who understands buyers best.

FAQ

These are the questions investors ask us most often.

Is HomeFindsYou a real-estate portal? No. HomeFindsYou is not a portal built for browsing listings. We first learn the buyer's needs and then recommend suitable homes.
Does this also work in Estonia? Yes. The service is live in Estonia, and we have mapped 98% of Estonia's new-build market. The largest international growth potential is in the US market.
Who pays for the service? The service is free for buyers. The homebuilder pays for matched buyers and a live view of demand.
What is Buyer Intelligence? Buyer Intelligence is a new category that gives homebuilders continuous, structured insight into what buyers are looking for, when they plan to buy, and which homes best fit their needs.
Why is this better than more marketing? Marketing helps bring more attention and contacts. HomeFindsYou helps understand which buyer truly fits which project and specific home.
Why go to the US? Estonia lets us prove that the model works. The size of the US market and the scale of its projects make it possible to build this into an international company.
What have you already done in the US? We have validated buyer interest in Phoenix and mapped nearly 200 new-build projects.
What needs to happen for this to truly work? We need to consistently bring homebuilders enough suitable buyers with a real purchase plan. That is the most important assumption in the model.
Why would a homebuilder pay? The homebuilder gets matched buyers, a live view of demand, and the ability to start sales conversations earlier than with a standard inquiry.
Can I invest a smaller amount? Yes. A typical investment starts at approximately EUR 4,000.
How big is the risk? This is an early-stage startup. The risk is high because the paid business model and international growth still need to be proven.
When is the next funding round? The goal is to reach the next larger funding round within 12–18 months, immediately after commercial validation.
How big can HomeFindsYou become? We are starting with new-build homes, where the data and homebuilders' commercial need are clearest. In the future, the same technology can be used more broadly across the residential real-estate market.